Please pack your knives and go.
If you’re a fan of cooking competitions, you’ll know this iconic line defines the pressure cooker atmosphere of Top Chef.
But when each episode of Top Chef ends, the drama continues across digital platforms.
Last Chance Kitchen has become an integral part of the Top Chef experience. Eliminated chefs compete in this digital-exclusive show – which lives on Peacock, YouTube, and bravotv.com – for the chance to get back into Top Chef.
It’s a true multi-platform experience where Top Chef and Last Chance Kitchen both work to feed each other.
Along with giving fans new ways to engage with Top Chef, Last Chance Kitchen was a hit with advertisers. Brands were woven throughout the series in a way that gave advertising partners high-impact visibility.
I led the team that produced Last Chance Kitchen and also collaborated with the Sales team that conceived and executed the brand integrations.
Highlights
- Drove millions of streams across multiple platforms
- Drove millions of dollars in revenue through brand integrations and partnerships
- Nominated for an Emmy for Outstanding Short Form Non Fiction or Reality Series in 2022
- Brand Bravo
- Link Last Chance Kitchen