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NBC Insider

Description
NBC Insider

There are few brands more iconic than NBC.

The history, prestige, and impact that it’s had on pop culture over the years is simply unrivaled.

So how do you take a brand so special and reinvent it for the digital space?

NBC.com had traditionally been a platform focused exclusively on full episode streaming. Fans could catch-up on their favorite shows, but that was the extent of the content experience.

I developed an idea to re-invent NBC.com by launching NBC Insider – a content marketing platform that gave fans the opportunity to get always-on, real-time content around the shows and stars they loved.

I led the product and content teams to take the initiative from idea to execution. Combined with a rich SEO and social publishing strategy, the audience grew from zero to millions of MUVs in under 18 months – a true testament to how fans were craving more ways to engage with their favorite franchises and shows.

Highlights

  • Developed product and content strategy for NBC Insider
  • Built and led editorial team of writers, editors and producers
  • Led editorial SEO strategy
  • Expanded Insider content into new areas including the 2024 Paris Olympics, Dateline, and Universal Studios movie releases

 

Details
Categories: Content StrategyProduct