Bravo Daily Dish

When it comes to having a passionate audience, Bravo has most brands beat.

Fans can’t get enough content around their favorite Bravo shows and talent. It truly is a brand like no other.

This was the driving force behind an initiative I led to create a new content vertical on bravotv.com, as part of a shift from a TV-focused promotional site to an always-on, publishing platform.

I developed The Daily Dish to become the platform-of-record for all things Bravo. Featuring a daily stream of news, interviews, features, and episodic-focused content, The Dish was designed to give fans more of what they want, 365 days a year.

In addition, I built and led a team of writers, editors, video producers, and content strategists, and put in place the editorial workflows and processes to ensure the brand could seamlessly transition into a world of high-volume publishing.

The result? The organic audience to bravotv.com doubled in under 12 months, proving how fans simply couldn’t get enough of their favorite shows.

Highlights

• Developed Daily Dish content, product, and audience strategy
• Doubled monthly organic traffic in 12 months
• Built and developed team of writers, editors, and content publishers
• Oversaw SEO and social editorial publishing strategy
• Worked with Sales team to package commercial opportunities around Daily Dish