BravoCon

The New York Times described it as “The Church of BravoCon”.

And honestly, that doesn’t even come close.

BravoCon was every Bravo fan’s dream. It was a playground of fandom – including events, panels, Bravolebrity meet-and-greets, and endless photo opportunities. Beginning in New York and then moving (and expanding) to Las Vegas, it was the ultimate manifestation of the brand.

While thousands of people made the trip and secured the tickets, what about those who couldn’t (or didn’t)?

I led the content and product team that worked to bring the BravoCon experience to people’s phones, laptops, and TV screens.

The centerpiece of the experience was a dedicated stage at the event which was used to capture exclusive video content. Featuring interviews with multiple Bravolebrities throughout the day, the content was streamed live to Peacock and social platforms, with highlights posted to bravotv.com and YouTube.

The team also covered the “Road to BravoCon” in the weeks leading up to the event, giving fans the lowdown on what to expect and helping to build anticipation.

And as the weekend unfolded, fans were given wall-to-wall BravoCon coverage including a live “as-it-happened” blog, exclusive interviews with talent, and round-the-clock coverage of all the stories and announcements that mattered.

The team also worked closely with a variety of brands to ensure full integration throughout our content – generating millions of dollars in advertising revenue.

Highlights

• Digital content from the event powered the first ever Bravo livestream on Peacock
• Generated millions of video streams and visitors across multiple platforms
• Generated millions of dollars in advertising revenue through sponsorships and brand integrations
• Established Bravo Digital as the ultimate source for all-things-Bravo